Internet Marketing Tip – Do You Grade Your Work?

When you were in school, your teacher graded every paper you did. Sometimes you got an A, sometimes your might have failed. Your internet content should be subjected to the same scrutiny, if you want success. Only by giving your content an accurate test and grade, can you determine your next steps. This is one of the basic steps you must learn to succeed.

Not all content and sales pages are created equal. Sometimes it takes only minor changes to give your site dramatic changes in performance. If you’re not testing, you’ll never know the success or failure of your efforts. This is one area most beginning internet marketers fail to implement, and may never know the reason for their failure.

One of the first things you must monitor and test is traffic to your site. You need to know if your efforts in creating backlinks, and spreading content around the internet is working. One of the best tools for accomplishing this task is Google Analytics. You will need a Google account to setup for Analytics. The instructions on Google’s site are very simple, and you should be able to easily add the code to your website.

If you are using a blog, you should be able to install a simple plug-in to activate Google Analytics, and just add your unique account code for this test. With Google Analytics installed, you will be able to get a daily report of changes in traffic, explore where your traffic comes from, and even see what keywords were used while searching. This information is invaluable. When you learn you are getting traffic on a specific phrase, you can optimize for it, and draw in even more traffic.

Google analytics will also allow you to track conversions or actions. By setting up properly you can test if your visitors are following the path you intended, and taking the actions you desire. This makes it very easy to adjust your offers, and then to analyze if the changes are increasing your conversion rates or not.

On free content sites you may not be able to use Analytics. A good example would be EzineArticles. In this case you need to rely on the articles views reported by EzineArticles, and to monitor incoming traffic to your primary site. You’ll be able to see the traffic being generated from EzineArticles and evaluate your effectiveness. You can even drill down and see specifically which articles are sending the traffic to your primary site.

This level of feedback from your traffic generating sites can be very beneficial. You can then test by changing titles, and changing your resource box to see exactly what contributes to higher traffic to your offers.

As you can see, your website, blogs and content all need to be graded just as thoroughly as your teachers did in school. Only by measuring your results can you make adjustments, keep the winners, and quit working on the losers. This internet marketing tip can be the difference between increasing your income every month, or watching your profit wither away. Start testing today, and soon you’ll be a statistics junkie, when you see the power of knowing your real results.

Minimizing Internet Marketing Risks

How well you understand internet marketing risks will make or break you.

Despite rumors of all of the easy internet riches that await the entrepreneur, instant millionaires and DOT-COM legends, there is also a genuine ugliness to the web. Unknown to newcomers, the internet is not safe, and to the unprepared it can be outright dangerous. As an analogy, let us consider a fictitious hero facing peril, escaping danger and winning the day in the end. It makes for an exciting story, but in reality we should stick with the “safe and boring.”

People ARE out to get you on the internet. If you are not careful they can, and will, take your money and run. Deceit can come from both small and big internet businesses alike.

The first part of setting up any Internet marketing campaign is to sign a marketing agreement or contract. You will be legally bound to the terms and conditions of the agreement. If you are not careful, you may be legally bound to a disaster. Most importantly, do not risk more than you can afford to lose.

“During the start-up days of my company, a PPC marketing contract was created with a Tier 2 PPC search engine company. The contract reserved key-word based search engine traffic to the websites I was interested in marketing. Everything was laid out in black and white – or so I though. Unfortunately through purposeful trickery on the part of search engine, and my hastily signed marketing agreement, this search engine socked us for thousands of dollars of unplanned expenses. Buried within the contract, they claimed that it could over-deliverdouble the amount of web traffic indicated. One simple line stated Campaign $15,000 -double’. When my campaign came due at the end of the month, the bill was for $30,000. The salesman did not inform me that the campaign would be doubled, there was no definition or explanation of what ‘-double’ meant, and I did not look closely enough at the contract to notice or ask what it was there for. I of course refused to pay ‘double’ and they immediately threatened with legal action. It was a mess.”

You must carefully read and scrutinize every word of your contracts. If you don’t understand everything clearly, then have it cleared up before signing. Below are other fundamentals in minimizing the internet marketing risks embedded within a contract.

Minimizing Contract Obligation Risks:

  • Minimize Contract Duration – Approach every contract and agreement as if something could go wrong. Limit your risk and have a way out if things turn ugly. One critical step is to minimize the length of every contract. Most companies want you to sign a long-term agreement lasting 1-2 years. Don’t fall for it. Negotiate the shortest length of contract possible by asking for reduced obligation, such as 3 months or 6 months. If the campaign goes well, your vendor will be more than happy to renew, but if it does not you will need a quick way out.
  • Performance Based Services – One miracle of the internet is the allowance of “Performance-Based” marketing campaigns, where you only pay the advertiser when a sale or request is generated for you. Hence, you don’t pay unless you receive a business acquisition. Many internet marketing companies allow performance based marketing campaigns, so seek these companies out first. Purchasing internet media, such as impressions, emails distributed, sponsorships, etc., are all a gamble and the odds are against you. There are exceptions of course, but wherever possible, implement campaigns where you pay only after you get what you want.
  • Minimize internet marketing risk by minimizing the campaign size – Every salesman will want a giant obligation from you. Don’t be oversold, you must understand that there is a good chance that any campaign can fail and you will need to minimize your financial risks and obligations. Approach every campaign as a “minimum sized test” and if all goes well then you can expand the campaign the next go-around. Why obligate you and your company for a large campaign, when a smaller campaign will do just as well? As your relationship and trust level grows, then you may consider a high-scaled commitment.
  • Sharing Marketing Resources – Not every company can or is willing to make the pre-payments necessary to launch a large marketing campaign. You may also find yourself in a situation where more leads or sales are coming in than you can handle. These issues can be resolved by finding a buddy. There are other companies out there just like you, doing the same thing and operating with a similar budget. Consider joining resources with another company or friend and launch a campaign cooperatively. Pool your resources and spread the costs and internet marketing risks. By working cooperatively, you can engage in internet marketing resources that would otherwise be unreachable.
  • Identifying Online Fraud – Fraud happens, and it is common. Fraud can range from a tiny and almost unnoticeable incident on through to a glaring unmistakable disaster. Fraud is prevalent when dealing with performance based campaigns, but it can happen with other internet marketing techniques as well. Learning to identify fraud before it becomes serious is vital. Fraud generally affects the sales lead industry more than the retail industry, but both are susceptible. Your first line of defense is through your website, where fraudulent activities can often be detected. For example, a performance-based sales lead generation campaign may receive a lead with a Texas phone number, a Colorado zip code and a reported State of residence as Georgia. Your website must be smart enough to detect these inaccuracies.

Fraud Identification and Prevention Tips:

  • Does the information provided make geographical sense? Can someone with a Texas phone number live in Georgia? Is someone opening up a phone book and generating a fake sales lead that you have to pay for? Reduce your internet marketing risk by focusing on an elaborate lead validation script within your website.
  • Every person who navigates the web is doing so with a unique and identifiable IP address. If you receive multiple sales leads, each lead should come with its own IP address. If you are receiving many leads from the same IP address, then there is fraud. Your website designer should be able to track the IP address of every individual who is generating a lead on your website. If they can’t, then get a new designer or find help if you are designing your own website.
  • For retail sales, does the name of the credit card match the name of the person who is making the purchase? Allow zero tolerance when credit card information does not match contact information. Make a follow-up phone call for international orders, as international internet business is plagued with fraud and is a large source for internet marketing risk.
  • Spot-check your leads and retail sales sources. Periodically call the person who generated the acquisition. Make any excuse you can, such as a “customer satisfaction survey.”
  • If a lead or retail sale fails your validation process, and you suspect fraud, DO NOT tell the lead generation provider “why” validation failed. Telling a fraud why validation failed is the same as providing them instructions on how to cheat you next time. If you are uncertain if your data is fraudulent, then verify the lead information manually, and ask if their request was genuine. An example would be when you receive that sales lead with a Texas phone number and they state that they live in Georgia. Your website should NOT say “sorry, but the State and phone number reported do not match.” A fraud will just click the “back” button, correct the mistake, and try again. Rather, just accept the lead and pretend everything went okay, but do not give sales credit for the fradulent lead that was generated. Record the IP address of the fraudulent lead, and block that IP from being able to generate a lead ever again. The fraud will not gain information about how to foil you next time.

Importance of Campaign Tracking and Traffic Analytics
Campaign Tracking plays a direct role with respect to minimizing internet marketing risk. Web tracking is your key in determining which advertising campaigns work and which do not. Be sure to implement web tracking in a manner that each advertising source can be individually monitored so that the poor performing campaigns can be weeded out. Powerful web tracking resources can be implemented for free with useful tools such as Google Analytics, or in great detail through professional paid tracking accounts.

Don’t Let Your Guard Down
Internet marketing can be volatile. What is working and generating sales today may be broken tomorrow. It is common for an effective marketing resource to become non-productive despite its prior successes. It is so common in fact, that the chance of you losing a viable internet marketing resource is probable, or even eminent. SEO may inexplicably fail and all associated sales cease virtually overnight. Your offer may become “old” and over-saturated across Affiliate Networks or your audience. A competitor may wedge you out, or dilute the market with their advertising. Vendors who were once effective may start sending you junk, or sales lead sources may decline leaving your phones too quiet for comfort. A myriad of unexpected internet marketing failures can and will happen, and you must be prepared to compensate. Whenever you become highly dependent on only one marketing channel, you are at risk. To combat this crisis, be sure to have a backup plan. Qualify multiple vendors or traffic sources and be ready to make the switch on short notice. If you don’t have a backup plan, you may panic due to your sudden loss in business and make hasty and inappropriate decisions that only worsen your situation, and expose you to increased internet marketing risk.

Keep on the defense with regard to internet marketing risk, and don’t be naive toward hostile intentions against you. Knowledge and preparation will significantly minimize your risks. With a good defense and knowledge of what is out there, you can shrug off lurking internet dangers or avoid them altogether. What remains is the marketing miracle of the internet.

Car Rental Rates – How to Get the Best Car Rental Rates

Car rental rates are obviously dependent on which dealership you opt for and how long you need the vehicle for. To get the best car rental rates you must be certain of the period in which you are going to require the vehicle for. For example, you would not want to rent a car for 3 days, to find out you need it for an additional 3 days this is where dealerships will charge for days the vehicle is required for, at their daily rate; savings are to be made when you book for a week if there is any chance of requiring the vehicle for longer. Agencies operate on weekly and daily rates; it always pays to look into the weekly rate as this is usually lower than a per day rate.

If you want to find the best car rental rates you must shop around. Car rental rates are constantly changing due to supply and demand and obviously change in line with the season. You will need to book far in advance should you want a rental car over any holiday period. Make sure you enquire about special holiday rates as some rental agents will give away a day extra for free over these periods. Make sure you are certain of you required dates over these periods as agencies cancellations over these periods will incur large fees.

To find the best car rental rates when it comes to long distance trips, it pays to book well in advance and ask your travel agent of any deals that are not publicly advertised. If you are planning a road trip to Las Vegas for tonight, you’ll have wanted to have booked at least a week ago to get the best rates and avoid disappointment. Remember that reservation only guarantees a reserved rate, you must specify if you are after a specific vehicle.

If you think the weekend car rental rates you are getting are too good to be true, then they probably are. You will want to ask for any hidden costs, such as insurance, state taxes, varying fees for drivers of different ages and refueling charges. Ask your rental agent of any compulsory insurance fees, as these hidden costs are generally what makes the advertised costs so well, read the disclaimer! Some states in America give rental car agents permission to charge extra fees on their rentals to cover the costs of licensing their cars. This is fee is generally 6% of the total rental costs. The majority of states in America do not require rental agents to inform the customer of this fee, so make sure you ask before hiring.

To get the cheapest, most value for money rental car rates you will need to shop around, be sure of the duration you require the vehicle for, make sure you ask about any hidden fees and always book well in advance.

Quick Finance – Caveat Loans And Bridging Finance

Short term loans help people lessen their immediate money troubles, because of increasing everyday expenses and no sufficient income to meet the requirements. These loans by and large come in a shape of payday loans, in that you can obtain immediate cash with the settlement time between two and three weeks. Lots of lenders in Australia offer their service online that let you submit an application for the finance, 24 hours a day and 7 days a week.

If you need fast money, then a caveat loan, short term loan or bridging finance from any Australian finance Centre can help.

Caveat loans

Fundamentally, caveat loans are all about when lenders offer the borrower fast money, in return for their property as defense for the finance.

The submission of applications for these loans is extremely quick, and it is likely to be short term from approximately one month to four months. Usually the borrower can get the money inside 24 hours after the request has been launched, and in the majority of cases, having a bad credit documentation does not have an effect on your possibility of successfully achieving it. In other words, these loans are finance for property.

The reason caveat loans are provided for assets is since the borrower have to secure an asset against it, and the majority of the time, the assets consists of realty properties or vehicles, as other kinds of assets are usually not acknowledged to be a defense for such loans.

Bridging Finance

By explanation, Bridging Finance is a short-term loan used to buy business property.

This is something that can come in very helpful, conditional on your particular circumstances. There are two major points that you need to think about before you choose a Bridging Finance package, your wants and the condition of the property market.

One of the main benefits of Bridging Finance is that it will let you close on a property and buy a new property before you get rid of your existing one. You will need to assess your present situation to decide if your wants give good reason for taking on this sort of finance.

Paying off your Bridging Loan at the ending of the term usually depends on your capacity to sell your existing property. If it is not sold in the obligatory time, then you will have to pay the existing loan on your present property, your new property and the newly transformed Bridge Finance, too. If you think that this might be the likelihood then be sure to take a package that can be changed to business Loans if the need comes up. Or else, you might have to come up with the complete finance amount at the conclusion of the funding time.

Santorini Car Hire

Renting a car in Santorini can give you that extra security and freedom that will make your holiday to Santorini from being good, to becoming exciting.

Before you start your visit to Santorini, it is always important to decide on the places you long to see. If you are sure about which places you would like to see, it would be sensible to reserve your holiday previously, this also goes for hiring a car in Santorini. Many car hire agencies in Santorini offer cheaper bookings for travelers that book weeks in advance; you can even claim back up to 30% or even up to 50% if you are reserving during the weekend. Taking a trip during the off peak season means that you will be able to get a discount on your overall holiday, this also means that car rental during this period is at its cheapest.

If you are renting a car from Isl-Santorini Airport, there are many things you will need to think about if you want your rental to run relaxingly. One of the most important to remember to bring both your driving license (and of course your passport!) with you, you need to own a valid license and an International Driving permit (IDP). It is necessary that you keep your passport to hand and also your IDP with you at all times when you are on the road.

With a car rental in Santorini, you will be able to travel around the whole of this mini island, from its picturesque beaches, to the diverse settings especially the views of its volcano. Although the two popular beach towns of Kamari and Perissa are very close, the mountains between them means that you will need to drive around the mountain as there is no road connecting the two small beach towns. The small towns of Oia and Fira are unusually built into the side of a cliff! This, as well as the Minoan ruins in Akrotiri are all easy to drive to in your hired car.

If you are looking to hire a car in Santorini, there are many rental agencies spread along the islands, providing visitors many choices, from luxury range of cars to the more cost-effective cars. If you settle on hiring a car, you will have the freedom to create your own travel plans that suits you and your family. Even though a small Island, to enjoy you stay in Santorini, book with a car rental agency to make your vacation a more memorable experience.

Activity Internet Marketing Report, Internet Marketing Information

INTERNET MARKETING INFORMATION

NETWORKING

SCAMS, FRAUDS

FAKE E CARDS

HOLIDAY RENTALS

DROP SHIP

One of the first things you should do is check the government regulations that effect Internet marketing. Two of the main regulation deals with e mails. You can only send out your offer to persons who have contacted you about your offer or (a one time only) persons who have contact you with their offer.

You are required to enclose in all your e mails, your e mail address, your business address and phone. If you will be using a autoresponder you are required to have a unsubscribe link, so persons who may have contacted to receive your offers, newsletter, etc. can click on and have their name removed from your list.

It is also very important to remember if you join a MLM as a affiliate the firm you are marketing for meet the regulations, as you too could be charged if they make outrages claims about their product, how much money can be made etc.

The FTC enters Internet, telemarketing, identity theft and other fraud-related complaints into Consumer Sentinel, a secure, online database available to hundreds of civil and criminal law enforcement agencies in the U.S.

and abroad.

Get your own website, avoid the free ones offered by MLM’s. Don’t be restricted to one firm’s product with a free website.

With a free web site you would have no chance of being listed on the search engines, as there would be hundreds of web sites with the same offers. All you are doing is working for free, paying for advertisements for someone else’s products. If there was some product you wanted to sell from a MLM firm, you can join as a reseller and place just the product you want to handle on your website.

NETWORKING

You didn’t learn it at school, or at the office.

Would you believe your mother?

Networking is more then shaking hands, and giving out business cards. Forget about the endless networking skills you may have learned at the office. We just have to put the few lessons mother taught us into practice. As a kid we were always in a hurry to find something better. Our mothers taught us patience.

If your in a hurry you miss the value that can be built taking time with building relations in networking. Establishing a relationship by taking time, gives you a solid framework in networking building.

Your mother worked hard as an example. This is one of the better examples in networking she gave you. That’s why it is called networking, not sit work. For networking to be successful you have to work hard and put out the effort.

Remember her telling you to share your things with others? Some of our best resources are time, money, and information we are willing to give to the relationship. They appreciate us when we are willing to give to the relationship.

She always made you clean up after yourself. In networking, follow-up is required. Whether it’s a promise to meet someone, or just a thank you is one of the most important lessons of networking. These life lessons we learned from mother during childhood are a solid basis’s for strong networking skills.
Thank you mother for all your help.

The biggest time spend in selling, more so in mail order or on the Internet is developing a relationship with your customer and building trust. If you did a good job in the first two, closing a sale will take the smallest of your time spend with your customer.

SCAMS, FRAUDS

Fake e cards.
You get a message with a link to an online greeting card but, when you click it, you end up with a virus on your PC. A couple of simple rules here. Delete any messages that come from someone you don’t know or that don’t address you by name. If they come from someone you know, email that person to check that they sent it before clicking on.

HOLIDAY RENTALS

2009 has seen a surge in ads offering bogus vacation rentals. You pay a deposit or even in full to get a key and that’s the last you hear of them. Scammers are experts at creating phoney look-alike sites where you land after mistyping an address or by clicking on a link supplied in the e mail or ad. Always type in the URL and don’t just click on the link.

DROP SHIPPERS
You can get products to sell via e bay or/and your website by using the services of a drop shipper. A reliable drop shipper will not ask you for a fee. They will allow you to copy pictures of the products they sell. Prices are about half you would pay for retail.

When writing articles to directories, we are not allowed to list URL’s for places to go for free information, such as drop shippers, ebay, and other places. If your interested you can go to our website and in our archives there is over 2 years of free Internet information listing with URL’s. My website is listed in the article source at the bottom of this article.

If you have a website they will allow you to move any listing on their site to yours. You set your price on the product/s you transfer. When an order comes in place the order they will ship it out for you under your shipping label and not include any of their material.

A good way to promote is join as an affiliate, transfer a couple specials onto your site, with a link back to your affiliate page. The cost of setting up a web site is minimum. Check out my website archive for drop ship firms. Transfer a couple specials onto your site, with a link back to your affiliate page. The cost of setting up a web site is minimum. Check out my website archive for drop ship firms.

Disclaimer:
The Author of this article is not responsible for accuracy or completeness nor shall he be held liable for any damage or loss arising out of or in any way related to the information or utilization of it.

8 of the Most Popular US Jobs in Today's Marketplace

Career advancement begins from the moment you choose a particular college degree. If you haven’t at this point concluded on one, below are eight very appealing occupations you can consider within the U.S.

1. Software Programming Engineers

The software engineering industry is anticipated to increase by about 50 percent within the coming decade. Computer software engineers fundamentally create new computer software packages employing several applications. People in this discipline evaluate client desires and come up with computer products and programs having a variety of programming languages.

2. Surgical Technicians

Because this professional avenue calls for the shortest degree of medical training, it is regarded as a fast track in the field of health and fitness. These associate health professionals, also known as surgical technologists, assist in medical operations under the direct guidance of a physician or registered nurse.

3. Marketing and Advertising Managers

If you possess the creative imagination and motivation to assist a company with the success of their product sales, you may well be a positive fit. Nearly all corporations that offer merchandise or services have to advertise. Advertising managers must be well-equipped with a strong educational background in advertising and business. You’ll need a diploma in marketing or advertising, communication or public relations.

4. Pilots

A profession as an airplane pilot could certainly be quite rewarding. Besides the high earnings, this particular field offers an infrequent chance of flying all around the earth. This field is competitive, provides superior compensation, and requires high skills. A candidate should receive thorough training in aviation and also have the capability to operate complex equipment using calm accuracy.

5. Game Developers

This occupation is a more recent specialty area which has vastly increased throughout the years. Because millions of people prefer to have fun with games on their mobile phones, PSPs, and laptop computers, this blossoming industry needs top specialists to create unique games and support the activity demand of game enthusiasts. Creativity and programming innovation are required here.

6. Accountants

Accountants and auditors are essential in just about every commercial enterprise to ensure the economical firmness and openness of the business operations. If a business person is eager to help improve the corporation, the financial resources must be properly cared for. To become an accountant, an individual should have a college accountancy diploma and be appropriately licensed.

7. Dental Practitioners

Dentists are among the most in-demand medical practitioners. They fairly frequently carry out surgical treatments but can also care for numerous conditions using the assistance of prescription medications. The specializations in the field of dentistry encompass oral surgical treatment, endodontics, periodontics, and public health dentistry, amid others.

8. Mental Health Counselors

Mental health counselors assist people to treat emotional disorders making use of a variety of therapies. To fill a position, a Master’s degree is generally needed in order to be accredited as a counselor; a graduate research program is also a plus factor.

Anatomic Gel – Shoes Built for Wear

Anatomic Gel footwear is a range of beautifully styled and manufactured men’s shoes and boots which are made in Brazil and designed in the UK. The key feature of this range is the Anatomic Gel Technology which is created using only the finest softest 100% leather available. The beauty of this leather, used in the uppers, gives a unique and pleasing appearance to each pair of Anatomic Gel shoes. The hinged leather insole allows the shoe to be flexed without breaking and is constructed using four layers. The double layer of foam and latex makes it supremely comfortable for walking throughout the day and there is also a layer or patented antibacterial fabric and a layer of sheepskin. The rubber sole allows for plenty of flexibility and is non-slip. The thread used in the stitching is waxed to help prevent water penetration and it is 100% stitched through using the McKay method.

Jose Rosa Jacomete originally founded Brazilian Anatomic and Co some 20 years ago after working for 20 years from the age of 13 in the footwear industry. Jose Rosa Jacomete (affectionately known as Zuza to his family) left home to earn money for his family and found he had a passion and Uncategorized talent for footwear design. He learnt the trade inside out over the next 20 years and after gaining experience pattern cutting, designing and shoemaking as well as practising and learning at the technology centres that were specific to the shoe trade, he decided to open his own small factory. Since those days Anatomic and Co’s reputation for human rights and fair trade has gained recognition worldwide along with its Anatomic Gel Technology.

Anatomic Gel footwear’s first venture into the overseas market was launched in the UK about 2005 but has now spread to over 60 countries worldwide with customers in Europe, Asia, USA, Japan, South Africa, The Middle East, South America, Australia, New Zealand and also a high quality niche market in China. The company’s attention to detail and use of high quality materials has made them a major force in the world footwear market. Not only mature age customers are attracted to their product but also the younger generation find their shoes appealing with the high level of comfort and trendy stylish good looks.

The range of Anatomic Gel shoes and boots covers a wide variety of styles and colours. There are beautifully crafted dress boots, made of soft sheep leather, that are suitable for the office but that look just as good with a comfortable pair of jeans for that laid back casual weekend outing. There are also wonderfully comfortable elastic sided pull on Chelsea style boots that incorporate the fabulous soft layered insole and like all Anatomic Gel boots have the padded ankle support. In addition there are dress shoes in lace-up or pull on styles in a large range of fantastic colours.

Try a pair of Anatomic Gel shoes or boots for yourself and find out why they are such a favourite with people from all over the world.

Lead Generation Strategies in Commercial Real Estate Today

When it comes to your career in commercial real estate, your momentum and success will be significantly improved when you have a lead generation model. Far too many agents struggle with the process of servicing the business that they create and then forget about the need for ongoing lead generation.

Exactly who are your clients and prospects? It is an interesting question and it requires a specific your answer. When you know the answer and can see where these people are, you can start to implement your lead generation plan.

So to get things moving ahead, you need a lead generation model that you can implement on a daily basis. This is a personal process and involves a time commitment in your diary. There is no other way to handle the process.

A Crocodile Story

I was recently in Darwin in the Northern Territory talking to some Commercial Agents. Within the team there were some top performers and some very ordinary salespeople. The ratio was 15% to 85%. I think you know how the ratio was biased!

We were talking about the market, and I chose to use a local fact to tell a story. I chose the ‘crocodile story’. As many people will know, crocodiles are prolific in and about Darwin. It is not safe to swim in the sea or the rivers.

The lead generation model is like a crocodile that is continually on the hunt for food in the lagoon or ocean. Failure to find food means that they become weak and eventually will be dominated by other crocodiles in the same area. Over time the weak crocodile will die and be eaten by others.

Unfortunately, the same analogy applies in commercial real estate. Your competitors will take over your listings and your prospects if you do not constantly farm and generate leads. You must build your market.

Relieve the Pressure

You can improve your business momentum, listings, and commissions through a lead generation model. Here are the main rules to the process:

  1. Lead generation requires at least 2 or 3 hours each working day. To make the process a habit, it is best to select the same daily time frame and stick to it. You will find that others within the office may want to change your diary and activities frequently. Develop a habit of good time management and refuse the pressures applied by others.
  2. Good intentions and focus will usually help most salespeople get started with the lead generation model. Within a very short period of time however they see that the process requires a new skill set and mindset. The skills set required are most particularly your voice and your dialogue. Your mindset required is that of enquiring and questioning rather than pitching. Not everybody you talk to should be considered a prospect until you have qualified them. Should not meet with anyone until such time as you have defined an established need and interest.
  3. The parts of the system that you will need to develop start with the necessary daily research, and then flow through to cold calling, meeting people, and maintaining your database. In effect, you are marketing yourself. Without this process, the prospects and the opportunities in the market will not reach you.
  4. The lead generation model should include a strategy of constant contact. That will be the process of reaching through to and touching the prospects that are of some value to you. The process should occur at least once every 90 days. If there is an identified need, you should be talking to the people more frequently.

This process is simple to understand and yet difficult to implement. That is because all the old habits and mindsets that you have developed over the years need to be changed. The first three or four weeks of your lead generation model will be challenging given that new habits are being developed. You must believe in the process and stick with the actions involved.

Car Rental Deals – Why People Like Car Rental Deals

I know that you can relate when I say that I love to get a good deal on something. It shouldn’t take a lot of explaining why car rental deals are some of the most important things that you can partake in when shopping for a rental car. Some people will go to great lengths to find the best car rental deals that they can while others will be more willing to pay the advertised normal price. But did you know that you can just type in the name of the company you are looking for followed by the word coupon and you can find a better price. That is just one of the ways that you can get easy and cheap car rental deals.

There are many other techniques that one can use to get good car rental deals, one little known fact is just ask the company what deals they are offering at the time. A lot of agencies will have a special if you are willing to rent the car for a week, or if you are only going to have it for the weekend. Prices can vary and change depending upon the holiday season or during peak times in the summer, one can really never know how much it is going to cost to rent a car but you can also try to get the best car rental deals.

Don’t get discouraged when one company offers you a high price for a car, there are always more options than you could believe when you look for that perfect rental car for you. You also have to make a choice between two different options, let’s say for example you are on a very tight budget and you just want get the cheapest car possible than you may want to rent an economy style car and try to get the best possible deal on it, but on the other hand you also have the option of getting car rental deals in another way. You could go to an agency and request for a luxury vehicle at the price of a budget or hybrid style vehicle. You would be surprised at how many companies or agencies would be willing to make this switch simply if you ask. They may be having a special and would never have told you about it if you didn’t ask, who would have guessed?

Regardless of what deals or techniques you go after everyone and their moms love good deals so don’t let yourself charge full price for anything that you can get at a discount! I know you would rather have a luxury car instead of a budget car and drive in style, or maybe you just want to get a budget style car even cheaper than they say it is. The most important thing to learn is don’t be afraid to ask, there are many options out there when dealing with rental car deals!